Can a Company Take Social Networking too Far?

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Word on the street is that Best Buy is now requiring applicants to not only be on Twitter – but to have at least 250 followers, as well. When I read this, my mouth hit the floor. In effect, the company thinks that hiring people with a large Twitter following will garner more business for them. How ludicrous is this? It’s not up to an employee to send out tweets and bring in business to a company like Best Buy. For one thing, what if a person chooses not to have that many followers? Not everyone is on Twitter to see if they can win the race for having the most followers. Some people actually use it only to follow interesting people and entities themselves, not caring whether others follow them back. Some of those same people never even update their own timeline. They choose, instead, to simply use Twitter to read the latest news, and keep up with what’s hot in the marketplace.

I cannot begin to understand why a company would – or can even be allowed to – require something like this. If a person’s job were going to be something along the lines of “Social Media Director”, I might be able to see the need for the applicant to already have some sort of following, establishing them as “social media savvy”. Beyond that – I’m just lost.

What are your thoughts? Is this going to become an eerie new trend in the job hunting process? Do you feel that this is just totally off the wall? Let’s hear your thoughts!