Cell phone plans traditionally boil down to how many talk time minutes you get and how long you’re locked into a specific contract. You might add data for an additional fee or choose a text messaging package, but you’re essentially buying access to voice communication. Amp’d Mobile, an upstart mobile carrier based in Los Angeles, CA is taking a different approach. Recognizing all the money being spent on ringtones, downloadable content, and entertainment as a…
Cell phone plans traditionally boil down to how many talk time minutes you get and how long you’re locked into a specific contract. You might add data for an additional fee or choose a text messaging package, but you’re essentially buying access to voice communication. Amp’d Mobile, an upstart mobile carrier based in Los Angeles, CA is taking a different approach. Recognizing all the money being spent on ringtones, downloadable content, and entertainment as a opportunity, Amp’d is positioning themselves as the carrier capable of delivering an optimal mobile entertainment provider that just happens to have a solid voice network too. Starting in the $100 range, Amp’d plans provide unlimited talk time, with massive data plans for an extra $15-20 dollars, although you can get an Amp’d 500 minute plan for as low as $30. Buying in at the high end of the price range get access to 30 video channels, push-to-talk, text messaging, photo messaging, and unlimited talk time, with data transfer pushing through the EVDO network where available. At E3, Chris talked with Brian Mullen about Amp’d, what makes their service different and how you get to customize your phone experience out-of-the-box.
