Boost Web Traffic with RSS

Stephan Spencer kicks off his interview with a bold statement: “RSS isn’t about blogs, it’s about a new content delivery channel, one that should revolutionize the way we receive information.” This immediately followed a panel where Spencer proselytized RSS and it’s roll in driving content back to your Web site. While something taking place off the radar of the major search engines (syndicated content) may not seem like an obvious choice for inclusion in a conference covering search engine strategies, Stephan Spencer makes it abundantly clear why RSS is one component of your traffic strategy you definitely should not forget.

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