2005 April 26

Oh, it's pretty much official now - Google is putting AdSense in RSS. Take a look at LonghornBlogs (run by my good friend, Robert McLaws). Specifically, their feed. It seems to work in every other aggregator except for NewsGator (or, I'd imagine, anything based in Microsoft Outlook). This is a huge win - and much more newsworthy than their announcement earlier today:

With site-targeted advertising, advertisers set a maximum CPM bid - that is, the price they are willing to pay for every thousand impressions - and pay on a per-impression basis. This means that, unlike pay-per-click ads, you'll earn revenue each time a CPM ad is displayed on your site. For every eligible impression, both pay-per-impression ads and pay-per-click ads compete in the same auction. Our technology will automatically display the highest performing ads on your pages.
Because of these new features available for advertisers, the number of image ads in the Google advertising network will grow. To take advantage of these ads, and the increased earnings potential that they offer, we encourage you to review your image ads preference in your AdSense Account Settings page.
You can also choose your image ads preference on a format-by-format basis when generating your ad code. For publishers who want to fully leverage image ads, we now provide an image ads only selection.

I'm pretty much avoiding the banner ads game (save the stuff I'm running through Henry Copeland's service). That said, I'm looking forward to possibly returning full text to my personal feeds if Robert gives this new option a thumbs up. If you haven't signed up for AdSense already… give it a shot.