Comments on: Big Thinkers

By: Anonymous

Anonymous — Sun, 17 Feb 2002 21:57:43 +0000

Billboards and the like are just so people get familiar with the product, then when you do want that service or product later on you'll remember the name. If you want “call to action” advertising, you need to advertise a special, which is what tonnes of TV ads do and print media etc etc. There's not a great deal of “call to action” advertising on the net (unless you consider a free 10 day trial of porn if you hand over your credit card LOL!)

By: Anonymous

Anonymous — Sun, 17 Feb 2002 16:25:26 +0000

The problem with any kind of web advertising in comparison to any kind of non-web advertising is that web advertising is completely trackable.
How many “hits” does a billboard sign really get? While it does happen from time to time, how often do you run out to McDonalds immediately after seeing a TV ad for McD? Probably as rare as you click on a banner ad.

By: Anonymous

Anonymous — Sun, 17 Feb 2002 08:02:30 +0000

I'm not surprised. I've read articles that say the best form of advertising for a website is off the web, not on it (this is for businesses). I'm a web designer and another designer in town kindly wrote to me to tell me what was wrong with one of my sites (the big issue – the photo album page too took long to load “hello sweetie, it's full of graphics!!!! people will wait to see a dozen or so thumbnails to load”). Anyhoo, back on track, her website claims that search engine placement is of the utmost importance and that at least 92% of your traffic will come from a search engine. So the local golf club she charged extra for search engine placement is going to benefit how??? If you don't live in our town, I doubt the service will be of much use unless you have a long shot with your 1 wood!
..and I agree that Google is about the only decent one left.