I’ve been live streaming video for a long time (disclosure: I sit on Ustream‘s advisory board).
When Meerkat launched, I was fascinated by the simplicity from start to finish. Piggybacking Twitter was a stroke of genius, if only because Twitter has become the conversation marketplace in recent years – especially for live events.
At its core, Meerkat didn’t do anything new – the app just made it easy to broadcast, easy to participate, and easy to use. There were few (if any) hurdles experienced in the process as a broadcaster or a viewer.
I’d argue that nobody knew about Periscope until Twitter’s acquisition, and now it’s set to become the most important live social video tool in my array of choices – if only because it’s owned by Twitter outright, and that association will go a long way.
I shared my Periscope tips a while back, but what I haven’t shared is my list of features that I believe are missing from Periscope for better community engagement.
- A way to see who sends you the most hearts both during and after a broadcast. This could be solved with re-ranking participants by order of engagement after the broadcast, as well as placing a number next to their avatar while they’re interacting in live chat.
- A proactive ban-word list. And, as much as I don’t want to see certain things in a live feed as a broadcaster (and I do frequently record our live session for ourdaily vlog), the commenter should not know if their comment had been banned or they’ll figure out a way around the filter instead of the satisfaction of posting anything deemed ban-worthy.
- A way to scroll through chat. What was the question? Who asked it? Too frequently, valuable interaction points are lost because Periscope lacks the ability to scroll up.
- A way to reward top participators. Why not show badge next to people who have experienced X+ broadcasts? Why not show a badge next to someone who has given you X+ hearts? Let’s see some rewards for the people who help make broadcasting fun.
- A way to know those who have opted to share the link to the broadcast on social (currently, that share does not include the broadcaster’s Twitter handle, so tracking is not feasible.
- A way to save / export the video with live comments (not those with ban words) included.
- A way for viewers to more easily follow the broadcaster on Twitter (or other social channels, though I’m not sure Twitter would like that idea).
Could these features come in future releases? Sure, but I don’t know if Periscope really understands what they have here from a community standpoint.
I hope for other aspects of the tool to be enhanced over time, but I’ve given up on hoping that horizontal broadcasts will ever be a possibility (at least, when broadcasting and keeping chat a part of the experience).