Search engine strategists live and die by the traffic numbers of their online campaigns. As a result, many of the booths at SES were hosted by members of the metrics tracking profession. Passing through the Hilton lobby, Chris snagged a few minutes with Brett Crosby, co-founder of statistics tracker, Urchin. Brett offers a fair assessment of tracking options available in the version of Urchin bundled with many Web hosting plans compared against the full-fledged stats monster. When asked about stats from Urchin’s recent chest rental, Brett defers in what we believe is fear of an impending price hike for breast bone billboards.