Steve Rubel is one of those guys who should be required reading for anyone who wants to understand the future of public relations as it relates to getting products in front of the connectors who are likely to help get initial traction for new products. He pushes the PR envelope with sensible conversations originating from his Micro Persuasion blog tying Cluetrain tactics to the stodgy PR universe. As VP of Client Services at CooperKatz & Company in New York, Steve is leading the charge to connect client companies with conversational marketing tactics. We caught up with Steve at the CooperKatz offices while passing through town for SES. The information contained in the resulting interview is easily several hundred dollars of consulting time, summed up in a lively conversation between two Internet contemporaries.