Facing the Apple Music

Indie Label Beggars Group Expresses Apple Music Concerns:

Beggars Group, like many of the unsigned independent labels, are especially apprehensive about Apple Music’s three-month free preview offer to users, a period in which artists will not be compensated for what is streamed on the service.

That’s incredibly reasonable.

As far as music is concerned, I’m just a listener (and general supporter of artists who have talents that appeal to my ear).

If this accusation is true, it seems to me that there’d be one quick fix that should make everybody happy (Apple Music users included): let labels or artists opt out of being included in the three month trial of Apple Music, but toggle their inclusion once a listener begins to pay for the Apple Music service.

The artists can still be a part of the greater (full, non-trial) Apple Music service, Apple can let the labels control the level of inclusion, and listeners still have a chance to try the Apple Music service and hear their favorite artists when they start to pay for it.

If a listener is upset that they can’t hear their favorite artists under a free trial, I’d question just how much of a “favorite” an artist truly is to the listener. The listener doesn’t need to hear their favorite music again to claim the music as a favorite.

There’s even more reason for a user to pay for a full Apple Music service if certain labels (and artists) are held back during the trial. There’d be more incentive to pay, which I can’t imagine would disappoint anybody apart from people looking for a free ride.

Obviously, this indie label isn’t concerned about discoverability. I’d imagine they’d be happy to be a part of the full Apple Music experience, but not if that means that the artists won’t be compensated fairly (whatever “fairly” is).

But, as I said, I’m just a listener.

And I’m a listener who has supported his favorite artists over the years.