This is a sponsored post written by me on behalf of IZEAFest. All opinions are 100% mine.
One of the more common questions I’m asked when it comes to driving any kind of online community engagement is: where are you engaging your intended audience? For years, a tell-tale sign of a healthy blog was a healthy amount of comments per post. With the influx of blogs proliferating the Internet, finding key relationships has become more of a challenge for any blogger (new or weathered). There’s a relatively straightforward way to correct the issues surfaced by these attention-starved realities – and that’s to meet with people face-to-face instead of interfacing with them over a series of digital communications. No matter your goals with your blog (or social accounts), getting yourself to an event that’s focused on you as an independent content creator is paramount – an event like IZEAFest.
- Events help you solidify relationships that could last a lifetime – both personal and professional. I’m telling you this from over 20 years in the content publishing industry, as both an event coordinator and an average event attendee.
- If you’re expecting that advertising revenue and traffic alone are going to carry your endeavor into the next year, you’re not watching publishing industry trends carefully enough. Now’s the time to establish connections with brands who are keen on having you help them carry their campaigns forward.
- It’s possible to have fun and to build your career simultaneously, and as much as the average event is designed to drain your energy – IZEAFest is designed to help accelerate your plans as a producer. If that doesn’t exciting to you, then you’re probably not cut out to be a content creator. Plus, you get a chance to see and hear experienced speakers!
- Emails and tweets get lost in the shuffle, but shared interpersonal moments make a deeper impact on either side. Instead of being just a username and/or a logo, why not choose to solidify your place in memory with an actual handshake?
- You never know what’s going to happen at an industry event. Let serendipity be your guide, even if you have no idea what you’ll get from going – and even if you haven’t reviewed the schedule. On a related note…
- I’ve always said: what you get out of something is frequently contingent on how much you put into it. If you don’t make an effort, don’t be surprised by a lack of results. Just because it’s Internet publishing doesn’t mean the world is going to beat a path to your site (at least, not anymore).
- It’s happening at Walt Disney World® Resort. Seriously. Who doesn’t want to spend any amount of time there?
I may not be able to attend this IZEAFest, but only because I’m knee-deep in producing my own event (and have been producing large-scale events for well over a decade). They even have a discount hotel room rate Trust me: I understand the value of an event – especially when its tenet is central to your cause.