Shades of Gray

Diana and I are going to CES in Las Vegas this year, and it occurred to me that we don’t have any business cards.

Are business cards even a thing, anymore? I can be found pretty easily by anyone with an Internet connection who knows how to use “the Google” across pretty much any social media channel in common use today (and even across a few that aren’t). Do I really need to litter the planet with tiny rectangles of dead tree and toxic ink that tell you how to get in touch with me?

How 20th century.

Do you still use this quaint form of contact information exchange? I guess it comes in handy for those “Win a free lunch” fishbowls at the counters of countless eateries across the land whereby you leave business cards in hopes they’ll be drawn (though, just as likely, you’re going to get some other form of 20th century spam or, as we used to call it back then, “junk mail” — from said eatery).

Ah, to heck with it. I think I answered my own question: I do not need business cards. You know where to find me!

And congratulations to Byron Lee of Horizons for the Blind, who will be the lucky recipient of the iPad mini we gave away on New Year’s Eve. Congratulations, Byron!

2 thoughts on “Shades of Gray”

  1. What we need to do is everybody get a QR Bar Code tattooed on each of our foreheads.
    They would be easily scanned, either in person, or photos on the web.
    Very 21st century!

    I’m surprised by now transferring digital business cards / contact sheets via ANY portable phone / tablet isn’t common place. It could be just a basic XML file, with perhaps a web link to a photo (or contain the photo itself).

    Who would determine the file layout, etc. Well, that’s were XML excels. ANY format / layout would be accepted. As long as your viewer understood the tags and attributes, it would work. If not, create a new one, or download a template. (The template URL can also be stored inside the XML file in an obvious tag too)

  2. Depends who your audience is. I had the same thought recently after running out of cards with my old branding, and decided to get some new ones. Some industries still have leaders who are old school / traditionalists, who recognize their business needs to embrace technology and online engagement, but they themselves may not be so inclined – i.e. still have a dumb phone, not on FB/LInkedIn etc, so prefer a physical item to put in their pocket and refer to. A dying breed yes, but not gone yet!

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