Facebook is Not for Fans!

At least, not fans who really appreciate everything you do.

At the moment, when you post anything to your page that someone has Liked or Subscribed to, only 15% of your intended audience is going to see that status update. The only way to guarantee that 100% of your audience will see what you posted is to pay Facebook.

Yes. Seriously.

So I had to pay Facebook $49 today to make sure that all of my subscribers saw how to see everything they opted into seeing in the first place.

  • When you subscribe to a Facebook page, you have to hover over that button and also turn on Notifications.
  • Then, you should also create an “Interest List” and/or add that page to an existing Interest List.

It’s tough enough to get people to subscribe to you there in the first place. I don’t appreciate having to pay Facebook to show my subscribers how they can get what they’ve already asked to see.

If you’d like, feel free to share (without charge) my photo post on Facebook to warn your friends and fans about this, too.

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One thought on “Facebook is Not for Fans!”

  1. Consider what’s going in their underlying infrastructure stack (running Cassandra, Hive, FlashCache, HipHop, OpenCompute, Scribe, Thrift, Tornado…), not to mention their servers, network, storage tiers, and operational costs. You’d ultimately accept it’s a fair price, since you joined in 2007, and I believe you already have.

    Keep in mind that social interconnect settlements (feeds from other sources) are also subject to partnership fees which you, as a subscriber, are not responsible for.

    Welcome to the “Cloud Utility Model”; I expect, at some point in the near future, to see more features being enabled for a price (e.g. number of subscribers maintained, posts,…), either on a recurring or chunk basis.

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