Android is the New Windows

I mean that in the most polite way, too. 🙂

There’s a reason that Android is the most widely used smartphone platform today — just like there’s a reason that Windows is still the most widely used platform on desktop computers today.

You never heard an argument from me; it was inevitable that Android (or another competitor) would overtake iOS with a licensing strategy.

There are certainly more Windows PCs out there, but people haven’t stopped buying Macs — and Apple hasn’t stopped being profitable with them.

iOS devices will continue to be purchased and used by a segment of the market that spends money (a great market to corner for semi-obvious reasons). Even if Apple only continued to produce those iOS devices for its Mac customer base, it’d still remain profitable — though wouldn’t sell as many as it would have without competition.

Just because you sell more doesn’t mean you have the “best” product, either.

To me, the question isn’t “will Apple be destroyed” as much as it is “can Microsoft catch up?”

12 thoughts on “Android is the New Windows”

  1. Maybe also because The manufacturers make more profit off android because they do not have to pay for a licence like windows phone and they can make there phone stand out by customizing the interface. The argument about which os is better was over long ago Android has caught up with ios and the “lack of apps” complaint today is utter BS if you just look at the Google Play Store.

      1. Yes. If you look at the apps in the Google Play Store, because Google doesn’t curate what goes up there, 45% of apps are spamware (AppBrain) and a significant number are malware despite Google’s automated scanning. Nothing beats having humans weeding out the chaff.

    1. Except that Android manufacturers have to pay patent licensing fees to Microsoft – $15 per phone I believe – and yet still aren’t indemnified against other lawsuits. Not such a great deal after all.

  2. Chris, I would argue that Android is far closer to being the new Symbian – high unit sales marketshare but nothing else.

    It is Apple’s iOS that generates 90% of mobile e-commerce revenue according to Rich Relevance, 84% of mobile gaming revenue according to NewZoo, twice the web share of Android, 3x the ad revenue according to Opera, 80% of the manufacturer profitshare of the entire cellphone industry according to Morgan Keegan, 6x the developer revenue according to Distimo, 97.3% of business tablet activations and 73.9% of non-BB business smartphone activations according to Good Technology, 91-98% of the tablet web share according to Strategy Analytics and OnSwipe, 2x the number of developers according to AppStoreHQ et etc.

    The reason companies strive for unit sales marketshare is to get more developers, more software, more advertising eyeballs, more content, to deliver more revenue and most importantly more profit for all involved. However, Android is not delivering.

    Apple’s iOS is the “new Windows” in all the metrics that matter.

    Although I should note – with 14,900 new malware apps and malicious exploits discovered last quarter affecting millions of Android users according to Kaspersky with zero affecting iOS – Android is the new Windows in terms of malware.

    1. I definitely appreciate the Symbian correlation.

      Most Windows users, I do believe, have been notoriously cheap – going for the cheapest hardware, going for the cheapest software. The reason malware is SO prevalent on Windows isn’t because OS X is more secure or has fewer users, just that… well, many Windows users pirate more crap to save money.
      Not to say that Apple’s users don’t appreciate saving money, but they’re also not afraid to spend it.
      Android users appear to be more like Windows users in that sense – with the marketing spin of “openness” backing their allegiance.
      Mind you, I believe the future of software is open – but many companies (like Google) use it when it’s convenient (not because it’s altruistic). Otherwise, why wouldn’t they open source EVERYTHING they do?
      Thought so.

      1. I agree with your appretiations. When I was a PC user, I used to pirate every software I needed to install, even the OS. Since I switched to Mac and the Apple environment, I began to feel committed to the use/install of legal software; and we have to recognise that Apple does a great antipiracy job with its ecosystem: App stores (Mac & iOS) encourage you to purchase instead of searching torrents and cracks that are not easy to find, at least not for the Mac (PC crack versions of any software are just around the corner), and the install / uninstall process is so neat that you don’t think it twice.
        I’m still a Windows user through Parallels Desktop VM and I have a legal Windows 8 license with a legal Office Home & Business installed on it, all of that thanks to the Apple non – explicit commitment with legal software and revenues :-), but is a win-win deal.
        Now I even purchase my music & videos (no more Megaupload, Ares or Cuevana for me).
        Good article!!!

        1. That’s kind of my story too, except for what I figured out was that I finally understood how I’m being affected when I encourage piracy. And I think Microsoft’s leniency on piracy for non-business use has worked really well. You, as a student grow with their ecosystem with the illegally installed stuff and when you start making money, you’re inclined towards finally buying them.

  3. That licensing strategy is really NOT meant to benefit consumers. They like to say it is provide consumers with lots of choice, but I’ve never met anyone who say, “I love to choose between hundreds of different configurations”. In the end, what consumers need is one great product that works well all the time. Or a decent product that is affordable.

    I am saying Apple products are the best in the field, but if you look closely, Apple is the only company that really does things for the consumers. It takes full responsibility for the entire user experience from purchase to service. No other does this or is able to do this as well as Apple has been doing.

  4. it reminds me of your post “Ms can’t afford to lose with Windows 8”, yes they are in threat at current, their billions of dollars on product research seems like a waste of resources for what they come up.

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