Two of Google’s best-known products are being renamed, according to some reports. Picasa is set to become Google Photos, and Blogger is potentially being rebranded as Google blogs. This is part of an overall strategy to bring their social properties together under Google+ to build a more well-rounded platform around the new social network.
In a recent Q&A thread on Google+, Jorge asked, “What do you think about Google rebranding Picasa and Blogger?”
At this point, several sources appear to have conflicting information. ZDNet, for example, has reported that while Picasa’s fate is uncertain, Blogger will retain its name.
Personally, I believe this is move makes absolute sense. Google+ creates a more social environment for their already socially-inclined services. Bloggers on Google Blogs will no-doubt benefit from the larger potential audience as integration in to a social network can make it easier to find you and your content than relying on Google Search alone.
Picasa is one of my most recommended photo management programs. In many ways, it’s superior to even iPhoto. Yes, you read that right, I’m recommending something over Apple software. It happens in cases like this when a company creates a photo management tool that works consistently.
Rebranding these properties and integrating them in to Google+ is a smart move for Google. In order to create a reliable social network, they needed to integrate the ability for users to upload and manage photos. Instead of starting anew and competing with their own product (Picasa), merging the two creates a cohesive environment where they can both flourish.
Bloggers often struggle with a way to find their audience. If you have a tech blog, for example, you’re one of thousands and thousands of others trying to find enough of an audience to hone in on their needs and find that niche you need to target. This integration has immediate benefits in terms of creating conversation with your readers. By doing so, readers can better interact with you as the writer and connect on a level most blog comment threads simply can’t provide.
It’s clear that Google has an overlying strategy in place. They have turned what many, including myself, assumed would be another half-hearted attempt to create a social network in to a feasible competitor to Facebook. By bringing in their various services and creating seamless integration, they may even be on the road to redefining how many current Google users think of the Internet.
What do you think?