How Many Followers Do You Have?

For many of you, the entire point of having an online presence is to be seen. Getting as much exposure as you can is the name of the game, but at what price? Too often, I see people focusing so much energy on their number of likes and followers that they seem to have forgotten why the heck they wanted or needed exposure to begin with.

Hat tip to Frills in the Hills for this amazing picture!

These days, you can practically buy followers. There are so many of you out there rabid about counting your community members and seeing how well the numbers tally up. The higher that bottom line is, the happier and more important you feel. When was the last time you stopped to actually interact in any meaningful way with that community, though? Talking with them involves far more than throwing links their way or saying thank you for the #FF or reTweets. Interaction and engagement levels count for much more than a bunch of stupid numbers.

Behind the person or company on the Twitter profile and Facebook page, there needs to be something worth getting involved with. You need to have a kickass product or service – period. Working your tail off to build some mythical “perfect” Facebook Page doesn’t mean squat if what your company stands for is crap. Your social profiles aren’t what make you great… YOU are. Why then does it matter how many people like or follow you?

People who truly enjoy who you are and what you do will follow you, yes. But I guarantee there are a LOT of people out there who simply follow anyone they feel is “important.” This pads the numbers you’re so proud of in a way. The bottom line isn’t a true account of people that care about what you’re doing and saying. I know that it’s impossible to weed through them and tell the difference. I wish I had an answer as to how to figure that part out.

The bottom line is that you have to stop worrying so damn much about how many likes, follows and community members you have. Focus your attention on building a great product or service and THEN go out and engage those people you want to market to. Talk to them. Interact with them. Treat them like people – and not like numbers.

6 thoughts on “How Many Followers Do You Have?”

  1. As of now we have 426 followers, and I’m loud and proud to say that we gain that by building a great customer service and relationship with them. We are happy at Garious to have these very interactive followers!

    Great points there Chris! Thanks!

  2.  111. My high so far 120 IIRC. I’ve got 2 celebrity followers though! Billy Bush (?) and Ruth Buzzi!

  3. The simple matter of fact here is that it takes hard work and devotion to get anywhere with followers. I have about 500 now and I don’t care whether that was 5 or 5000, the community of which I’m part is engaged and engrossed and I’m lucky enough to get an additional two or three followers per day now without having to go out and look for them.

    It may be small fry against some of the people out there, but at least, as you say, we all talk to each other and don’t wear our numbers like a sheriff badge…

Comments are closed.