Whether you like the man – or the company – you have to admit that Steve Jobs is a true innovator. He’s full of dedication, passion and intelligence. His career has spanned more technology advances than most of us can remember, and he was the driving force behind many of them. Never before has his story been fully told, at least not as authorized by the man himself. Early in 2012, that will change with the publishing of “iSteve: The Book of Jobs.”
Simon & Schuster will be publishing the tome written by Walter Isaacson. Mr. Isaacson has been working on this book since 2009 and has interviewed not only Steve, but also his family members, colleagues at Apple and even competitors in the business world. Isaacson is likely the best author to be chosen for this task. He is a former executive with CNN and Time magazine, and has written best-selling titles about both Benjamin Franklin and Albert Einstein. Right now, he’s the President and CEO of the Aspen Institute.
“This is the perfect match of subject and author, and it is certain to be a landmark book about one of the world’s greatest innovators,” Jonathan Karp, publisher of Simon & Schuster, said in a statement. “Just as he did with Einstein and Benjamin Franklin, Walter Isaacson is telling a unique story of revolutionary genius.”
Many people speculate that Jobs has finally agreed to have his story told due to the health issues he continues to have. He’s on the second medical leave in as many years. Though he has asked for privacy during this time, his recent public appearances have sparked rumors as to how he is faring. According to a report in the New York Times late last year, “Cooperation with Mr. Isaacson could be a sign that Mr. Jobs has emerged from his recent health battles with more of an interest in shaping his legacy.” This statement was made prior to his most recent leave from the Cupertino company.
There have been other biographies written about this iconic man, but this is the first published with his authorization and participation. Jeffrey Young wrote “iCon: Steve Jobs, The Greatest Second Act in the History of Business” back in 2005. Steve lambasted the book and had all titles by publisher John Wiley & Sons removed from Apple stores as a result.
This is definitely something I will be pre-ordering the moment that option is available. My avid interest has nothing to do with being an “Apple fanboy” and everything to do with admiration for a man who has helped to shape the future of technology, a future which is already here.