SXSW Fashion – T-Shirts and Sneakers


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I’m willing to bet you never thought of SXSW as a fashion show. With thousands of people in attendance from every walk of life, you’re bound to see a heck of a lot of different types of clothing. The most predominate article worn, though, was the old standby – tees. Our team fell in love with several different shirts and companies during their stay in Austin, and I’m afraid Kelly may go into withdrawls if she isn’t able to bring a few home for herself.

Fur Face Boy has all original designs, based off of things that the creator is interested int. The styles are casual and fun and many of them will get people talking. One shirt in particular that I’d like to talk about is the new Ultra Fur Face Boy. This little guy is very special and he’s taking on a huge task: helping the people of Japan. For five days, pre-sale orders were taken on these awesome little babies with 100% of the proceeds going to the Red Cross in Japan. If you weren’t lucky enough to order one yet, you still can! You can also still donate directly to the Red Cross.

Heyday Footwear is another item that was seen pounding the pavement all over the beautiful Texas city. They offer tees, hats and – of course – kickass shoes. The Klout Heyday party during SXSW was one of the most elite ones during the week, with 75 influential people hanging out, having fun and kicking back with their new sneakers.

The Good Child isn’t just a brand – it’s a lifestyle. The brain behind the brand, Heather, was the good child growing up. She had two “bad-assed” brothers whose antics she credits for her success. She learned that “expected and good behavior doesn’t always reward, and often times, it is the rebellious ones who make all the difference.” She was influenced by the boys’ pranks to be her baddest self and to live her dreams. She has turned that determination and passion into some serious cool clothes!

We Are The Process is a design company who also happens to have a passion for shirts. The team primarily works on sports-related themes and ideas which represent the deep south. They feel it’s important to rep the place they’re from! They credit their influences in many different places. The boys bring their own backgrounds and experiences into what they come up with.

You don’t need fancy software in order to design something fabulous. Most of these companies grab a sketch pad and pencil when the ideas begin to hit. They each use basic computer skills learned in high school and college to flesh out what they’ve come up with.

It just goes to show that you should never let a lack of expensive tools keep you from reaching your dreams.