We were able to snag some time with HootSuite’s Dave Olsen during the Source Code pre-premiere party at SXSW. Dave is excited about the recent announcement by his company about their new tool: HootSuite Social Analytics.
The tool is designed to give you a better idea of what’s going on in your social space with more powerful analytics tools, different ways to measure and reports you can customize. All of these components are designed to help you track the success of your campaign and help you gauge what the return is on your social media investment.
Using the tool, you can track your Twitter brand mentions, measure your profile follower growth, examine your Likes and demographics on Facebook, overlay social link clicks and website visits from Google and choose from more than thirty report modules to plug into the customizable report templates.
Dave is quick to point out that tools such as HootSuite are relied upon by people needing to get a message out quickly. This holds very true when there are significant world events, such as the recent earthquake in Japan and the uprisings in Egypt and other countries. People tend to turn to mediums such as Facebook and Twitter over other means of communication when they spread the word about rallys, meetings and even fund-raising drives. Social media is a much faster and more effective form of communication when you want to get your point across to a lot of people very quickly.
It’s very cool to note that during the time much of the Internet was blocked in Egypt, HootSuite continued to work. Even though the actual Twitter and Facebook sites were not accessible, the client was. This caused a huge growth spurt for the company. Dave felt that in some small way, their product was the voice of freedom in the country.