Can Apple Survive Without Steve Jobs?


Add to iTunes | Add to YouTube | Add to Google | RSS Feed

Over on the Lockergnome Q&A site, someone recently asked if Apple would die without Steve Jobs. What a timely discussion to be having, in light of the news spreading today about his health. There is no doubt that Jobs was instrumental in building the company into what it is today. But that doesn’t mean it will shrivel up and die without him.

Apple has been based on Steve’s eye for product for many years. I don’t think the company will go to hell in a handbasket though. I’d like to believe he’s imparted enough insight and foresight to his employees that the company will carry on just fine. It won’t be the same, no. If Apple doesn’t maintain its course in the way it does things, it will slip into obscurity.

Some people like to claim Apple is “dead” anyway. They’ll tout “Windows this” or “Android that.” I don’t know that Apple has ever tried to be some mythical “number one” at anything, though. Let’s take a look at money made just from handsets alone. That number – for Apple – is so high, my hand went off the screen during the video. As an operating system, Android could be “number one.” But they aren’t making as much money as Apple is.

For me, it’s about having the best-working device and experience possible. I wasn’t an Apple fan up until just a couple of years ago. I shifted when Apple began to shift. It’s about quality and elegance. That’s something that isn’t rivaled by any other company. Everyone else is just a kluge. I’m saying that with all due respect, but no one has the style that Apple is throwing out the door every day.

Apple has a fine attention to detail. That’s what makes them the power company they are. The hope is that the same attention to detail has permeated every employee. The company will succeed just fine without Steve Jobs. Does that mean we won’t mourn his loss? Of course not. He’s a leader… a visionary. But he’s not the only person who possesses those qualities.