Do You Need a .CO Domain?


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If you’re like me, you only watch the Super Bowl for the commercials. One of the better ones happened to be all about .CO domains. They are all the rage right now, and everyone seems to want one. Heck, my folks are here visiting right now, and my Dad was wondering if he should get one for himself.

I feel they’re pretty “dot” useless. They’re about as interesting as .INFO domains are. At the end of the day, what do people think of when they think of a domain name? It’s a .COM – duh!

I think that .CO will end up becoming a hotbed of spammers and malicious people. They’ll snap them up and make them have the same name as popular sites… then park their icky stuff there. If you accidentally try to go to the popular (real) .COM website and forget the letter M – you’re screwed. You’re going to end up on this bad landing page.

I have nothing against Columbia. But I think that if you gobble up .CO domains, you’re wasting money.

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2 thoughts on “Do You Need a .CO Domain?”

  1. Is not Columbia, it’s Colombia. By the way, it’s a really interesting point of view about the .CO domains.

  2. Hey Chris. I guess I should start by admitting that I am selling a ton of .COs at Hover and through the OpenSRS reseller network. But I am still completely willing to question whether I am selling vapor or even junk. And I can completely understand the “.co is .useless” perspective. (And the .info example makes me cringe.)

    But here’s the thing. No generic TLD really has inherent value. It’s a cultural thing. Everybody has to agree “Yes, that should appear at the end of a credible domain name” and then it becomes credible. It’s like paper money. If we all agree it has value, then it has value. There’s nothing special about the letters c-o-m except that they happened to come first. (In fact, you could argue that .tv and .me do have inherent value because they deliver a specific message that .com, .net and .co don’t. Again, the generic ones are just, well, generic.)

    I remember when we ran out of 1-800 numbers and they started releasing 1-888s. At first, it seemed bizarre. We actually called toll-free numbers “1-800” numbers. A lot of us still do. But a couple of years later, who gives a shit? I see a 1-888, a 1-877, a 1-866 or whatever and they all work just fine. It never occurs to me to think of the businesses that have those numbers as any less credible than the 1-800s.

    My point is this. The question isn’t whether .co has any use. It can have no use at all or exactly the same use as .com. It’s just about whether we (the Internet community) decide to use it. We will often have a choice between a crappy (compromised) name with a .com at the end. Or a good name with a .co at the end. Tough choice, actually. (And by the way, I know you get this. You are basically predicting that site visitors and site owners will opt for the crappy names with the .com at the end.) But I’m seeing a lot of evidence that (like 1-800), .com is out of good inventory and people are willing to make that compromise after the dot. We’ll see.

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