How cute is this little guy? Even if you’re not an Android fan, I’m willing to bet you wouldn’t mind having one of these. The Android “guy” is cool, no matter what operating system or device you prefer.
“The term mascot defined as a term for any person, animal, or object thought to bring luck colloquially (informally) includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name.” These items and characters tend to be an important part of a company. Take this little Android guy – you see him somewhere, and you just know who he represents. And yes, there are people out there who are loyal to a product simply because they fell in love with the mascot.
You may be wondering if your company needs a mascot. I’d venture to say a definite YES! What better way to have people able to easily identify you and your product or service? When we see that cereal-stealing rabbit anywhere, we know he represents Trix. We grow up knowing these characters before we even understand their role in our society. It’s not only products aimed at kids which can be identified this way. Pay attention to commercials on television: everyone from the insurance agent to the gas station has a mascot.
You still have to have a great product and excellent customer service. But having a way for people to recognize you at a glance is another step in the process to gaining the recognition your company badly needs. Knowing who you are helps give potential customers a sense of security and trust in connection with your brand. Being able to say “ah yeah, that’s Company X” each time they see your mascot builds their confidence in the relationship.