If your company – or you personally – feel that you need to have a lot of followers on Twitter, you’re in luck. The popular micro-blogging service will roll out a new promotion tomorrow to help you. Companies (and individuals) will be able to pay for a Promoted Account. This service will place your name alongside other “Who to Follow” suggestions on a regular basis. This increases your visibility and the awareness people have of you.
Twitter is going to attempt to make these promotions appeal to users by serving up only relevant accounts, using the same algorithm already uses when suggesting who you should follow. Let’s say, for instance, that you do not like sports. You do not follow NASCAR driver Tony Stewart on Twitter, nor do any of your friends. No matter how much money Tony might pay to Twitter, he will never appear (in theory) in your suggested follows.
The officials at the social network have no official comment to this story right now. However, they are offering up something they stated previously when questioned about Promoted Accounts:
“We will eventually have full suites of both promoted and commercial products. All the components of these two buckets of product have yet to be determined. Some are currently being tested publicly now. Some will be tested soon. Some are just ideas that we are broaching externally for feedback.”
Is a Promoted Account a feature that you would consider using for yourself or your company/brand?