It’s a beautiful day in the neighborhood when you can sip your favorite coffee drink while surfing the Internet for free. Starbucks rolled out their free WiFi access across the US and Canada today, much to the relief of millions of caffeine-powered Geeks. Grab your phone or laptop and head over to the store nearest you. You can sip those Frappuccinos while replying to everything in your Inbox.
Best of all, there’s nothing to sign up for. You don’t need a password, and there are no time limits. As shown in the photo above, you only have to click twice to get online: once to agree to the Terms of Service and again to actually connect. You won’t be locked out (or thrown out) after an hour. You don’t have to come up with yet another fifty-character super-secret password. Just click twice… and go.
Starbucks claims that they feel no one will spend more time languishing over their laptops and drinks than they did before. I have a feeling they are very, very wrong in that assumption. I can already see the work-at-home sector dragging their gear to their local coffee joint and setting up shop at a corner table for an entire day. What better way to make connections, observe others, see and be seen and manage to look as though you are doing something productive is there?