Bing for iPhone Turns Search Beautiful

Bing is trying hard to become your default search engine on the iPhone. It certainly is gorgeous to look at. It looks a lot like an app does with simple menu buttons at the bottom. These include things like local, maps, directions and favorites. You’ll find smooth scrolling within maps and love feasting your eyes on the background photo. It looks fabulous on the iPhone screen display.

The “locate me” feature works flawlessly. I’ve heard of others having difficulty with the Google equivalent. With Bing, it locates you immediately and puts that information to good use when suggesting local entertainment and dining. The results are listed in the order of proximity to your exact location. For every listing, there’s a phone icon so you can quickly call the establishment. There’s also a link to open up directions in Maps to help you find your way there. Favorites is also pretty cool. You can select a couple at a time and show them side-by-side, get directions to all of them or email a list to your friends.

Bing is not the default search engine for the iPhone, but it is a default option. Are you thinking of using it as your main go-to page?