This is a Sponsored Post written by me on behalf of Gillette. All opinions are 100% mine with my disclosure.
I’m a guy.
As such, I get facial hair – and it’s not all that much fun to deal with on a daily basis. I also have two nosehairs which are plucked fortnightly – but that’s not of any consequence (nor do I believe this factoid will ever show up in a game of Trivial Pursuit).
I’m a geek, too.
Over the years, I’ve amassed quite a collection of hardware I like to refer to as “man gadgets.” These are largely comprised of shiny objects, many of which are now obsolete or relatively functionless (but my, do they shine).
I’m partnering with Gillette to bring to light some of their shiny objects for men now.
Yes, I happen to accept advertising in a variety of ways (often pushing the envelope with it) – but instead of running simple banners or doing something tricky with text), I’m working with Gillette in a sponsored conversation format to think around the blade. They’ve given me the rather comfortable title of “spokesblogger” for one of their new products online.
I’m being transparent.
Don’t worry; I’m not going to shave myself in public. At least, that’s not what I signed up to do. I’m more interested in how it seems that larger corporations are starting to understand that the future of their brand rests in the hands of of the community. In this case, it’s the community of guys who shave. There are quite a few of us out there, I believe.
I’m putting my face on the line, though – literally.
I suppose my question to you at this juncture is simple: does shaving matter to you?
Look for my first post in the series on Tuesday.