Alec Brownstein was bored with his job. He wanted a challenging new position with a top creative firm. Googling his favorite creative heroes one day, he noticed that none of the results had sponsored ads attached to them.
Brownstein bought Google ad words for the creative directors’ names, which cost him $6. “No one else was bidding on (the names),” he said, “so I got the top spot for like 10 cents a click.” He landed his dream job at Y&R New York by playing to the egos of Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone. All of the directors whose name he purchase called him to talk about a job except for one (who is likely now kicking himself). The ads he placed were simple, yet effective:
Hey, [creative director’s name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too” with a link to Brownstein’s website, alecbrownstein.com.
“Everybody Googles themselves,” Brownstein explained. “Even if they don’t admit it. I wanted to invade that secret, egotistical moment when [the creative directors I admired] were most vulnerable.” When asked what his advice is for other people hoping to land their dream job via the Internet, Alec says “Don’t be afraid to put yourself out there in an interesting way. The people who you want to work for can’t hire you any less than they already are. So shoot for the moon.”