Apple has made a way for advertisers and sponsors to support free apps – but in a way that makes people want to click. iAd essentially makes the ad itself into another app. That iAd is an app that is embedded inside of your download. Potentially, you’re getting a second app for free. They demonstrate something an advertiser might do.
If I were an advertiser, I would be thrilled to have a platform like this. I could create a small game – or even a series of games – which showcase my product in some way. This would give the user a good reason to click on the ads. Everyone loves to play games, right? If it’s interesting enough, the engagement will be higher. Bumping up the emotional factor is a big deal when it comes to advertising.
I think this iAd platform is awesome. I think we’ll see some pretty amazing mini-apps inside of our regular apps. This goes so far beyond a normal text link ad or even a banner. We’re talking about advertising being apps themselves. Don’t fool yourself: if you already have an Apple product, the chances that you have already downloaded an advertisement already are really high. Every single brand on iTunes is an ad of some sort.
People who are kicking and screaming about the iAd platform are the ones who throw a fit when an app costs a buck. They’ll either complain about paying a dollar… or about having a free app that has an advertisement. Nothing is free, folks. Get over yourself already. If you’re going to have a free app, then you’re going to have advertising. If you don’t want ads, try paying for an app.
I’m looking forward to this because advertisers have a chance to be engaging, relevant and creative. They get to do truly unique things, and think outside of the box. That, my friends, is priceless as far as I’m concerned.
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