Douglas Karr wrote a post today that had me clapping in my desk chair. I’ve stated over and over that there is entirely too much “noise” on the web. Douglas happens to agree strongly with me. In fact, he wants Twitter to come with a Pause function to help cut down on that awful racket.
As he points out in his article, “The noise out there is getting louder and louder folks. Unless you’re saying something of substance, your voice becomes a numbing buzz in the background that everyone stops listening to. Social doesn’t mean that you have to always be talking; in fact, social is probably more about listening than anything else. Give your voice a rest and see what happens.” He himself has been very quiet online lately due to a large amount of work. As a result, he’s noticed that his number of followers has increased, thus giving birth to his thoughts in the blog post.
Take a moment to read what he wrote again. Go ahead, I’ll wait a moment…
Social doesn’t mean that you have to be always talking; in fact, social is probably more about listening than anything else.
How genius is that statement? How often lately have we forgotten to just shut our traps and listen to what others are saying? When we are constantly pushing out update after update of our own, do we have the time to really absorb what’s going on around us?
We learn early on in life that the key to communication of any kind is to be an excellent listener. When a company or person is slamming out 100+ tweets per day, how the hell are they being a listener at all? They’re so consumed with adding to the noise that we have to filter through that they have forgotten that all-important golden rule.
I don’t know about you, but I think I’m going to shut up more often.