Facebook Passes Google as Number One U.S. Site

For everyone who swore Google was the king and would never be toppled, I suggest you grab some salt and pepper for the crow you’re about to eat.

HitWise has reported that for the week which ended March 13th, Facebook surpassed Google as the site to get the most U.S. visits. Facebook also was #1 for the weekend of March 6th and 7th (as well as Christmas Eve, Christmas Day and New Year’s Day). This further illustrates how Facebook’s rankings aren’t a fluke.

Facebook is quickly gaining on Google for overall site visits from people in the United States, and may soon take over that coveted number one spot permanently.

Visits to Facebook last week increased by 185% over the exact same week in 2009. However, Google only showed an increase of 9% in the same time frame. The two sites combined for a whopping 14% share of all Internet visits from the U.S. last week.

The graph below (provided by HitWise) shows Facebook’s dramatic rise in visits over the past year:

The site has over 400 million users to date, and is turning into the main destination for millions of Web users worldwide.

Google is more than just a “search engine” these days, and Facebook is proving to be formidable. It’s interesting to think about just how far Facebook could reach in the very near future. It’s already THE place to be seen, you know? Everyone is there… your family, friends and coworkers. Even the companies you do business with have a presence on the popular social site now.

With the march towards a more social and open life, I predict that Facebook will take over the world one day. Okay, maybe that’s a bit of an exaggeration. But hey – you’re already using it, right? Your mom is likely using it, and maybe even your grandparents. Your children are using it – or will soon. That whole taking over the world thing doesn’t seem so far-fetched now, does it?

Are you a Facebook fanatic? Do you believe that the site is going to remain in the top spot when it comes to visitors and page views, relegating Google to a distant second place?