How Can Companies Hire Social Media Directors?

I came across an interesting link today while browsing Twitter. The author writes about how companies who are new to social media are failing miserably when it comes to writing job descriptions for their newly-created social media positions. He goes on to say he used to blame the companies themselves for writing poorly-constructed ads. Then, he realized that it isn’t the company’s fault at all. They don’t know what they’re doing, remember? They are new to this whole social media scene, and may not even know what it is they are looking FOR, exactly.

How would you suggest a company create a position for this, and market it? What should they look for? How should their ads be worded to be the most effective? I think that the social media experts in our community are the perfect place to get ideas flowing, and help these companies out!

What have you read today that sparked your imagination and interest, or made you stop and think? Make sure you share the links with the rest of us, so we don’t miss out!

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