What Do You Need to Know About Social Media?


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Social Media can be confusing for people who aren’t yet a part of the sphere. Where do you start? What should you join? Social Media is something that has wormed its way into our daily lives, and become an integral part of it for many of us. If you haven’t gotten on board the train yet, what are you waiting for?

We are, quite literally, all over the Internet. Traditional media has certainly embraced new media – or Social Media. It’s all about interaction and reaction.

Everyone has a different opinion as to how you should go about joining the fray. The bottom line is, though, transparency. You have to be yourself. You have to be honest about your business, and forthcoming with information. You need to engage the community at large. It’s not only about the community on YouTube or on Facebook – it’s about everyone.

Each of these different sites could be considered to be branches of each other. Many times, the networks you belong to cross over, and we’re all just communicating. This communication and interaction is what Social Media is all about.

The so-called “bible” of Social Media is finally ready! I was happily interviewed by the author for this book, and am so excited to finally be able to sit down and read it. At the end of each chapter, you’ll find the “commandments”, which is steps you should follow if you want to integrate yourself properly into Social Media.

The Social Media Bible – Tactics, Tools and Strategies for Business Success will show you how to build or transform your business into a social media- enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. You’ll learn things through this book such as how to increase your company and brand value through communication, and to determine which Social Media tactics you and your employees should be taking advantage of.

If you are online in any capacity, I definitely recommend this book. Read it. Learn it. LIVE IT.

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2 thoughts on “What Do You Need to Know About Social Media?”

  1. This is a great video! So many social media “experts” are trying to top each with what they know and being cutting edge, or controversial, which is great for the 0.05% who really understand social media, but you address the rest of the world who is still struggling with wrapping their brains around the concept. Your delivery is always sincere, transparent, helpful, and delivered with a touch of Pirillo humor. Thank you for all of your great videos and mostly, thank you for your invaluable participation in the bible. – Lon Safko, Author “The Social Media Bible”

  2. EH! Who cares. I’m so tired of hearing the phrase “social media” that I want to puke.

    I say… do what you want. Create fake profiles and spam the crap out of people. Screw em’.

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