Is There a 'YouTube' for Kids?

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Lilipip was a recent presenter at Live Pitch 2008 in Seattle. Lilipip is dedicated to providing exceptional video content for kids of all ages, at no cost to the viewers. Their videos will not only entertain your child, but will also feed their curious minds as well.


  • Business Category: Media
  • Founder: Ksenia Oustiougova
  • Inspiration for Product/Service: Realizing there was no quality content online for my 5 year old son.
  • Target Customer/Audience: New parents of young children, age 25-40, tech savvy, $100K annual income, who are already giving their cell phones to kids to keep them occupied while on the go. These parents are expected to spend $5.5 billion on mobile devices that can show Lilipip content in 2010.
  • Synopsis of Product / Service: Lilipip! is our nickname for “little people”. We are parents with really curious little people like yours. Rather than feeding their developing minds with the usual “junk food”, we set out to find the finest short kids videos from all over the planet to enjoy at home or out on-the-go. Our videos enlighten, entertain, amuse and basically feed your child’s curiosity and sense of wonder. Since they’re short (averaging 5 minutes), your kids can watch them over and over on our website.
  • Main Company Contact: Ksenia Oustiougova


What do you think about this business idea? Leave your thoughts!

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14 thoughts on “Is There a 'YouTube' for Kids?”

  1. Having a 4 year old Niece, I jumped on this one right away. She can spend hours and hours a day on YouTube and I am always afraid of what she can actually see.

    I think for educational purposes Lilipip is going to be a wonderful tool for both parents and teachers, but I wonder on the entertainment value which was mentioned in the video. I personally don’t see my Niece wanting to sit and watch the videos that they have on their site. I did find a few videos that seemed more entertaining rather than educational, but I think parental controls on YouTube or more submit your own content on Lilipip would be more successful.

  2. As I also posted on the corresponding YouTube video, the idea of this is not bad. You could argue that this video program would be beneficial to a lot of people. However, I just don’t think that this would be very successful. The main idea should be developed into something else perhaps, so that it is appealing to more people.

  3. Well unfortunately my comment was never posted because the site crashed, (Ugh). So I will rewrite:

    Apologies. The comment JUST now showed up.

  4. I’d like to see more movies made BY kids FOR kids. My son is a 10 year old film maker. I hate when he posts a cute movie on youtube and over to the side in “related videos” is something totally inappropriate.

  5. youtube has a horible consept. brodcast yourself. but it is a cool way to share vids with your friends. there is not a safe youtube. but i widh there were.

  6. I visited lilipip all i see is advertisment.. if your looking for something for kids to actualy watch and enjoy this is not the site for you keep searching like i am .

    How ever if you want your kids to watch a bunch of silly short ads and get them insited to marketing sure why not lol .. 2 thumbs way down

  7. I wish there was a you tube for kids! one that played the jonas brothers or somthing, disney music. that would be good.

  8. Kids can see bad stuff on Youtube. So I’m thinking that there should be a kids Youtube. It should be Disney. Well, that’s what I think.

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