Apple and Sony: It’s All About the Community!
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I’m no prophet, but I called the ball on two things that have come to light in the past day or so: (1) Apple’s decision to bundle Safari with iTunes for Windows, as I predicted would happen when the first Safari beta for Windows was available - and (2) Sony charging extra to ship systems without the software bloat, with my well-established concerns that PC OEMs have been lost at sea longer than Oceanic 815.
To their credit, Sony didn’t return fire to those who attacked this shortsighted decision - instead, the company reversed its decision quickly. Good for you, Sony - but you’re not out of the woods yet. You’re just beginning to learn a tough, but extremely valuable, lesson:
THE COMMUNITY IS ALWAYS RIGHT.
Stop listening to your marketers, stop paying attention to the numbers on your spreadsheets, and stop erecting barriers between your products and the rest of us. We’ll tell you what to do, and if you listen… you just might win a few more friends in the field. I’m not a multi-billion dollar corporation, so I can’t pretend to understand what politics are at play. I can, however, speak as someone who is quite aware of what users have to deal with… YOUR users. We care enough to complain, if only to warn people that this practice should not be tolerated. We still care - we’ll always care.
It’s when we stop complaining that you should really worry.
I don’t have massive amounts of resources on hand, so I have to make due with what’s on the table - putting pieces of the puzzle together to accomplish my own goals as an independent consultant and private business owner. “If I ran the zoo,” I’m sure things would be different - because the “end user” label would die and be replaced with something along the lines of “user beginning.”
Now, Apple’s move to insert Safari into the Apple Software Update application for Windows… are you people telling me you that didn’t see this coming from a mile away? So many software update / installation routines have upsells and cross-sells and extra “experience” software for users to try. I’ve installed registered commercial applications that come bundled with junk I didn’t (nor would ever want to) buy. What happens when iTunes needs Safari to run (imagine an iTunes experience within a Web browser, for seamless local and/or remote experiences)? We’re not there yet, but… I’m saying it’s possible. Users have a choice to buy an iPod or not, install iTunes or not, and install Safari or not. It’s called Apple Software Update, not Apple iTunes Update.
I was pretty happy when I installed Windows XP in a Boot Camp partition not only because it didn’t come with unnecessary software - but I made specific mention that Apple’s own Software Update tool allowed me to opt-in to both QuickTime and iTunes installations (which I did not do).
I’d guess that a fair amount of people who unwittingly install Safari don’t have anything other than Internet Explorer on their system, anyway - and if they happen to try to use any JavaScript-intensive site with Safari, they might find that their “Internet” moves much faster (perish the thought). I have some people complaining that my site(s) don’t work in IE6 - a browser I thought had been abandoned years ago! Of course, they’re also likely the same people who have 6 toolbars running at one time. Sound familiar? But this isn’t about Web browsers.
I’m not saying that Apple wasn’t right to include Safari as an optional app install, but they’re most certainly not wrong to have done it. Apple, much like Google and Microsoft, are using that tool to market another one - this isn’t out of the ordinary. I, for one, was happy when Microsoft pushed their Live tools a single installer - there’s no easier way of discovering what’s available to me. Google has a similar application, albeit a poorly designed one (the best Google desktop apps were the ones acquired).
Sometimes users don’t know what they want - but expecting them to find options on their own is equally as ridiculous as bundling questionably-useful software and then charging for its removal. There’s a very fine line, here - and I think it ends at showing someone what’s available, then letting ‘em move on with their lives if they don’t want to hear about it again. Give people a clear option, and don’t make them pay for the privilege of not padding your bottom line.
In either of these situations - Apple’s or Sony’s - the user is at the center of the controversy. Oh, I understand there’s market share at stake! Still, it’s all about the user community - those of us out here who will tell you and everyone we know precisely what we think (and if we’re off-base, others will chime in and further the discussion). We’re your market share, after all - aren’t we?
Rinse and repeat.


22 Comments
KrnSidez
March 21st, 2008
at 10:58pm
Will do chris, this is going to directly to my blog.
~~~~KrnSidez/Google
wCurtis
March 21st, 2008
at 11:00pm
That is so stupid for Sony to do. You spend anywhere from a $1000 to $1500 on there laptops, and they are going to charge another $50 to remove all the **** they put on there in the first place.
skublog » Response to Chris
March 21st, 2008
at 11:02pm
[...] response to this post, made by Chris Pirillo. I honestly think Apple fucked up by bundling Safari into a iTunes update. I [...]
climby
March 21st, 2008
at 11:07pm
Yes Chris, you were very correct. Sony will charge for anything so im not really surprised, as for Apple, I respect their decision, since it is optional the user may do whatever he/she pleases. With more users using safari on windows it is most likely to improve but it will never be the same as running it on a native Apple machine. This has been proven many times with QuickTime and Itunes.
Levi Figueira
March 21st, 2008
at 11:09pm
I had a very weird feeling when a friend of mine (Windows user) was telling me how his “iTunes Updater” was installing Safari… I was like “Uhh, nice! Safari is a really great and fast browser!” but deep inside I was annoyed but knowing that Apple was “pushing” Safari to iTunes users on Windows. I understand that this was probably the idea all along for once it exited beta stages onto stable releases… But I don’t like “pushed” stuff, even if it’s better than what it exists!
Great to see Safari’s market share grow… It’s a great browser for us web developers… But I still have mixed feelings on how Apple treats Firefox too…
Oh well.. :/
Intrepid
March 21st, 2008
at 11:10pm
iTunes is a program widely used, so Safari will reach more people. However, how many people actually use the **** that comes bundled on an install? Especially when it comes to toolbars. I’ve heard plenty of people ask me to remove them because they’re “annoying”. Will Safari just be the new “annoying” icon on the desktop that users won’t know what it does?
I still say its a good call by Apple.
-Intrepid
Empyrean
March 21st, 2008
at 11:11pm
Sony’s decision to give you a clean computer without the bloat is something that should have happened a long time ago. While this is a good step in the right direction, but charging customers extra would be like chopping a leg off, crippling a great start. As you said good for Sony to drop that.
texastony
March 21st, 2008
at 11:20pm
You are definitely right on this one Chris. It makes no sense to bundle software that people will not use or just did not ask for in the first place. I remember when it used to be a pain just to find a standalone QuickTime installer that didn’t include iTunes with it. It took me forever to locate it only to find out later that it was buried within Apple’s site itself. What a pain!
bradleybradwell
March 22nd, 2008
at 12:15am
First of all. I only use Itunes when i have to(for my Ipod). Second of all, I have never tried Safari in my life. 3rd of all….. What the hell is Apple thinking mixing the two biggest peices of **** together. They are obviosly not taking the user into consideration. I don’t know any user that has documented a request to put these two together. Oh right, the marketers. Forgot about them….
I haven’t heard much about the Sony situation with its users, but i can definatly say that these big corperations need to slow down and so back to their “Email” and take a look at what their everyday deticated users are saying what is good and what could be better. After all its the user that they are distributing the product to at the end of the day. I honestly don’t think its that difficult. Take Windows Vista For example. Chris Pirillo didn’t think it was ready to be put on the Market place, along with a handfull of other people. It was still released, and now Windows is facing the largest turnover of users to Apple’s Mac Computers.
In the end its the big companies that are going to feel the wrath of the users. They are going to see a dip in sales, and lower ratings, but HEY!!! Don’t say we didn’t warn you.
Bradley Bradwell
Scamslayer
March 22nd, 2008
at 12:42am
I have to be honest. I probably would have paid to get rid of the Bloatware. As of right now, I priced a sony laptop, and I couldn’t find a way NOT to include the demos. So what do I have to do if I order one? I have to remove it myself.
Apple FTW!
greggScutum
March 22nd, 2008
at 2:16am
I think it was a great decision from Apple to include Safari to their software update. I think more people will realize how great Safari is. Safari 3.1 runs perfectly on Windows and is much faster than IE. What is more, it looks better.
Zoli Erdos
March 22nd, 2008
at 5:39am
Chris, Yes, it’s OK to use one app to market another one: once. Then the user makes a choice, and that should be the end of it. Btw, Apple’s sneakiness did not start with Safari…
Apple is just as ignorant of their community as Microsoft - they get away with it, because unlike the MS-Borg, they make excellent products, and the community forgives them. Nowhere else to go :-(
WinExtra » aka Steve Hodson - a cranky old fart wandering the internet causing mayhem as he goes
March 22nd, 2008
at 6:44am
and other such bloat) in order to make up for the money they were losing as a result of selling clean machines. Once more the gorilla got its panties in a knot and Sony backtracked and said they would offer the decrapification service for free. WellChris Pirillo then postson how it is all about the community and how it is always right Sony didn’t return fire to those bloggers who attacked them for this shortsighted decision - instead, it reversed its decision to blackmail its would-be customers. Good for you, Sony -
Phil Burt
March 22nd, 2008
at 7:24am
I’m not sure but isn’t Safari and Firefox almost the same? I have an iMac w/Leopard and I use Firefox 2.0.0.12. I also have Safari on it. The biggest difference I find is that Safari and GMail don’t interact together the same as it does with Firefox. I haven’t upgraded to the new Safari but I will.
Techmeme
March 22nd, 2008
at 8:04am
+ Discussion: Zoli’s Blog, MacUser, MacDailyNews, TechWeb, VentureBeat,Chris Pirillo, Macworld, Asa Dotzler, The Apple Core and Digg
Julian Bond
March 22nd, 2008
at 8:32am
Did you ever install Quicktime on it’s own on a Windows system. And then struggle and ultimately fail to get the update service to try to *just* update the installed Quicktime and not install iTunes. Over and over again until you just removed the damn update thing?
What’s the betting if all you want is Quicktime, you’ll still get Apple nagging you to install iTunes and Safari every time Quicktime gets a new release and for ever?
FearedBliss
March 22nd, 2008
at 10:20am
Oh god. Company’s these days practically feeding us more and more tools from the tools we originally wanted. If we want one application then we shouldn’t have to install a second one. BTW I looked up the Oceanic 815. That’s crazy that it happened, I never even heard of this :(.
rebirth13579
March 22nd, 2008
at 12:32pm
I guess your predictions happened Chris.
I agree with “LISTEN TO THE COMMUNITY.”
I believe that should really be something that needs to be said to EVERY organization or business out there because it is important. They have to stop looking at their “research” and really go out and pay attention to what the “community” has to say if they want to get ahead and make friends. Us complaining does mean they are doing something right and something wrong because we care enough to try and point them to the right direction.
Totally agree with this blog post and hope your voice gets heard by Apple, Sony, and many others!
Eyuras
March 22nd, 2008
at 4:36pm
So, we are criticizing Sony for charging to remove bloatware from the systems you buy from them, AND praising Apple for pushing bloatware onto the user?
If it wasn’t a defaulted option to install Safari as an “update” then that wouldn’t be bad, but defaulting it does in my book border on malware.
Paul Salzman
March 22nd, 2008
at 4:38pm
Sony is notorious for this sort of behavior. Does anyone recall the root kit they placed on CD’s awhile back? Sony really needs to pull their head out. Talk about a company that has lost its way!
The Apple thing is to be expected, as you said, and I find it to be acceptable, because it’s a user-option. Nothing worse than downloading things like Skype and getting Yahoo! search bar or something included.
Thanks for another great article, Chris.
Partners in Grime
March 22nd, 2008
at 5:08pm
Cool! I wish Firefox did this with Thunderbird. Makes it so much simpler.
Eric (Bowler4Ever)
March 22nd, 2008
at 5:49pm
Awesome! This is progress for everyone who wishes to buy products from these companies. This tactic they hope would bring more revenue in, but now that is starting to crumble…as people just click the lovely “Uninstall” button and throw away the disc! Again, this is AWESOME to my ears!
Dave
March 23rd, 2008
at 10:12am
Companies have been bundling **** with free applications for years such as toolbars and all the **** that ISPs bundle on their modem driver CDs such as virus checkers, customized browsers and help programs. What people don’t realize is that they don’t even need drivers they can just plug their modem into their computer using ethernet and that is all there is to it. Have you also seen the junk that Instant Messengers try and bundle in whether it be a Yahoo toolbar for IE or changing your default mail in the Start Menu to Yahoo! Mail.
People seem to give Apple a hard time for something that most companies are a lot worse for. I don’t really agree with bundling in software even if there is a box to uncheck to not have the add-on, but most people don’t bother reading that and click OK to everything. Fair play to Apple though. Maybe people who haven’t even heard about Firefox or Safari will download iTunes one day and Safari will pop up and they actually like it and the non geeks have actually found an alternative to IE thanks to Apple. As a Safari user on the Mac I think more people should be made aware. The majority of people won’t need thousands of extensions, they need a lightweight and quick and standards based browser, which Safari offers. As Chris has said with the iPhone, it is not about the features it is about the implementation.
Adam Reyher
March 24th, 2008
at 8:37am
I want to be in complete control over the software that I have on my computer. And that’s why I’m extremely picky. What really irks me is when things are pushed out to you by default and not requiring you to manually choose them, such as Apple pushing out Safari by default. I really wouldn’t have much of a problem with it if the default was an unchecked box in Apple Software Update.
Last night I just uninstalled a program and was surprised (and extremely glad) to see that the default option was to remove all traces of the program instead of you having to go into some custom removal mode in order to do so. That’s the control I want: if I chose to uninstall a program, I expect it to be gone. If I choose to put Apple Software on cruise control, I expect it to update ONLY the software I already have on my comptuer: end of story.
Heck, even Microsoft asks you if you’d like to install Silverlight, even if you’re running IE. They haven’t pushed it on anyone.
Microsoft has learned from using their control in the market and how it’s screwed things up. They’re no where near perfect, but one would have to admit they’re definitely improving. Apple on the other hand is only starting to get control of a particular market. Let’s hope history doesn’t repeat itself: and let’s also Apple doesn’t get away with it because everyone is so fan boyish and “in love” with them and they wouldn’t want to tarnish a brand.
That’s my 2c.
- Adam