http://live.pirillo.com – here’s a front row seat to GM’s product announcements at IAA 2007 in Frankfurt, Germany. If you look real close, you can see a few industry superstars sitting in the audience (when I turn the camera away from the stage to point it at Ponzi for a moment).
In essence, the environmental strategy of General Motors Europe is to reduce CO2 emissions in the short term and introduce new propulsion technologies in the long term. The goal is to offer customers vehicles that can operate on many different energy sources. “The multi-tiered approach includes accelerating the development of electrically powered vehicles, stepping up efforts to replace fossil fuels and increasing the efficiency of gasoline and diesel engines,” explains Carl-Peter Forster, GME President. GM Europe will invest 700 million euros in new engines and transmissions in the next five years alone, with the first models already at the IAA.
Carl-Peter Forster continues: “Opel’s surprise for this year’s IAA also symbolizes the versatility of our extensive environmental initiative. A concept car which combines electric propulsion and a turbo diesel engine in a way that is fundamentally different to previous hybrid propulsion designs.”
NOTE: General Motors helped cover travel expenses for our trip to Germany. Without their direct support, this remote coverage would not have been possible. They allowed us to explore and cover as much as we possibly could, not just GM’s product line.