There’s a vocal majority (or is it a minority?) up in arms about the addition of advertising to certain YouTube channels. In many ways, the community-at-large is upset for good reason – and in other ways, they’re shortsighted.
Lower-third “pop up” advertising doesn’t impress me at all – the model is intrusive and overtly unintuitive. Why would I want to interrupt the playback of one video to watch yet another video that I know full well is an advertisement? It’s a poor way to integrate sponsorship!
I also don’t like pre-roll or post-roll placements (which is the primary reason I don’t have an intro or outtro in most of my recordings). However, if there is an evil to be chosen – this is likely to be the advertising model that most people would accept (though not necessarily appreciate). Why didn’t YouTube go this route to begin with? I bet most viewers wouldn’t have noticed this change at all – since MANY of them have some kind of intro / outtro integrated into their videos already.
My videos are obviously sponsored – and through YouTube, the community is growing every day. Of course, my advertising model isn’t as scalable as the one YouTube is trying to seed – but that’s what makes my approach work well for sponsors. We’re able to tailor integration so that people who are active with our efforts aren’t necessarily turned off by the presence of outside brands. I’ve written about this at length, and have compiled quite a nice “call to action” for potential sponsors.
This can be a win-win-win-win – but only if it’s done in a more proper fashion for all. I wish YouTube would have consulted members of their own community before deciding what would be best for them (or for advertisers, for that matter). I bet they’d have just as many people complaining about a logo change, let alone a strategy to help offset costs for the service that has been free from the very beginning.
And those naïve enough to believe that other video networks would never put them in such a position will wake up to reality soon enough. Fleeing YouTube is done at your own peril – if, as expected, those complaining about any kind of change are in a vocal minority.