John Ratliff: “My sister is a missionary in Zambia, Africia and she’s home to visit our mother. While home her Dell computer (out of warranty) went on the blink. It powers up sometimes then dies. She bought a new HP notebook and she’s trying to get her Outlook Express folders from her old Dell over to the HP. Somehow she’s lost Outlook Express altogether on her Dell… do you know where the folders for Outlook Express reside on the hard drive? If she was to download Outlook Express again on the Dell, would it pickup her old folders or not?”
I believe you’re looking to transfer the DBX files – we posted a tutorial on how to back ’em up a while ago. Step through the process on the Dell, and then copy the files you find in that folder to the same location on her HP.
No, seriously. I’ll do it. One million. That’s a drop in the bucket – 1/500th of what you’re planning on spending.
It’s a crazy idea. It’s insane.
You’ve got your work cut out for you with a mindnumbingly lackluster launch – and the remainder of your media blitz needs to be coherent. You need to begin illustrating Vista’s biggest strengths and benefits:
- The new Start Menu can help you find things faster
- Fast USB sticks can speed up your system instantly
- Program-independent volume control will keep your sounds in check
- The Windows Explorer exposes tons of file metadata
- Parental controls will keep Mom and Dad happy
- Checking for updates and problem solutions has never been easier
- Guided Help takes interactive learning to the next level
- Both wired and wireless network management are smarter
- There’s an infinitely more stable video driver model in place
- Hardware-accelerated eye candy on the desktop is awesome
It’s not just about selling a new operating system, though! You have to let people know where they can find help during this transitional period – when their software and/or hardware might not work like it used to work in XP. If you don’t address those issues head-on, Windows will start bleeding mindshare like never before.
C’mon. If you accept my proposal, I bet I’ll get more press for you than theiap.org did – and I’m guessing you spent more than a mil on that alone. Moreover, I’m guessing that some Macs were used for production. Does your marketing team know Windows intimately – do they know how Vista is relevant for the average user?
And if you don’t bite, maybe an OEM will…
I get misquoted all the time, but… I’m pretty sure I’ve never said the following. An article on SDA Asia Magazine’s Web site (Zune Fails to Crack Top 10 in Sales) contains:
Chris Pirillo, a technology pundit said, “Clearly all the data isn’t in yet, but this definitely pushes the MP3 player out of the pocket and into the realm of social networking. The question, obviously, is what is Apple going to do about this and, as a corollary, how low Apple and Creative shares are selling as we speak? Perhaps MS could create a ‘Zune Inside’ logo for those guys? Or maybe fund a halfway house for under connected MP3 players?”
Are there any other technology pundits named Chris Pirillo out there!? I’m kinda frightened about this, actually. Have you ever had a quote attributed to you without you ever actually giving that quote in the first place? They say any publicity is good publicity, but…