Windows Vista TV Commercials
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DUDE! MAKE THEM STOP! SERIOUSLY, THESE ARE EMBARASSINGLY BAD. I HAVE NO CHOICE BUT TO USE MY CAPS LOCK KEY TO CONVEY JUST HOW MUCH OF A WASTE OF MONEY THIS WAS.
I’m sorry. I’m watching Comedy Central right now, with Windows Vista (apparently) sponsoring the hour of standup (even though Scrubs was scheduled to air). Instead of the regular din of commercials, the network is running nonsensical clips of some “old guy” teasing people to TheIAP.org - where you’re pointed to an even more confusing teaser link (Clearification.com). The “old guy” keeps talking about making life “clutter free” but I’ve never, ever, in my entire life felt more confused about what a commercial was trying to communicate to me. I understand the unspoken meaning behind “that not-so-fresh feeling” a woman has, but I’ll be damned if I can make heads or tails of this Windows Vista campaign.
Dude. Seriously. No. This isn’t happening. Don’t take these links as validation - I’m merely baffled at what a horrible waste of resources this was. Microsoft: you had a TREMENDOUS opportunity to blow people away with what you put in Windows Vista. Instead, you send them to Web sites that don’t make any sense (though Clearification.com sports an RSS feed that will likely die in a month).
My god, even the “PC” in Apple’s Get a Mac commercials does a better job at representing what your product does.
Wow. Seriously. Wow.


39 Comments
Ben
January 29th, 2007
at 11:55pm
I love my new vista!
Lisa Lee
January 30th, 2007
at 2:49am
I’m waiting a long time before I use Vista. Probably until my next computer, which will likely come with it. By then, all the kinks will be ironed out. Well, I’m waiting at least 6 months, if not a year. I feel fine with XP and I dont want to take a chance right now.
Matt Hartley
January 30th, 2007
at 2:57am
Still laughing here. At first I thought it was a commercial for hallucinating seniors learning how to talk to computers, but then I kept seeing Vista popping up on this “infomercial” they are showing on Comedy Central.
Speaking as a Linux guy, I have never laughed so hard. As a consultant for a “Windows-empowered” business however, I would have raised hell before this mess was ever put forth into the public light. A PR mistake would be a kind label at this point. Funny, but in a retarded-drunk-guy sort of way.
Mark Evans - How to Generate Vista Buzz: Spend $500M on Ads
January 30th, 2007
at 5:55am
[...] So what can Microsoft do to get people talking about Vista, which has many attractive features and far better security? How about spending $500-million on advertising, which makes the $150,000 or so that Microsoft spent sending free laptops to bloggers look like a drop in the bucket. Over the next little while, it is going to be impossible to avoid Vista. There will TV commercials, billboards, magazine, newspaper ads and public transit vehicles featuring Vista. Even Bill Gates is getting into the action by making appearances all over the place, including The Daily Show. [...]
TechBlog: Linkpost | 1.30.2007
January 30th, 2007
at 6:31am
[...] • Windows Vista TV Commercials – Chris Pirillo says “Make them stop!” [...]
Windows Vista TV Commercials - Thoughts on VoIP, technology... and more
January 30th, 2007
at 6:57am
[...] This post by Chris Pirillo is fantastic. In particular, this comment well represents what’s going on:My god, even the “PCâ€? in Apple’s Get a Mac commercials does a better job at representing what your product does.ROFL :-)Technorati Tags: chris pirillo, luca filigheddu, apple, windows vista commercials [...]
Vista Launches - and I Don’t Care | The Last Podcast
January 30th, 2007
at 8:41am
[...] Chris Pirillo points out that the TV commericals are beyond bad, and I can only agree with that, but, according to the Times, this is part of a 500.000.000$ campaign. Apparently, Microsoft bought an hour on Comedy Central to espouse the beauty of Vista. I guess the “Wow” is indeed now… [...]
Joe
January 30th, 2007
at 8:58am
I thought the whole thing was pretty fun. I don’t watch TV much and when I do I’m usually disappointed. Last night when I went to find The Daily Show I came across the “Person” special and enjoyed it immensely. I also thought the site was interesting but maybe that’s just me.
Alijah Green
January 30th, 2007
at 9:04am
chris why not screen capture the event of annoyance you are having so I can better understand your GUI issue thanks / and when is the next show have I been missing something it will be two month so. I love my new vista too
Saff3r
January 30th, 2007
at 9:33am
You think those commercials are bad, look at Microsofts efforts for plugging Windows 386 back in the eighties, I find this quite disturbing:
http://video.google.com/videoplay?docid=4915875929930836239&q=windows+386
Googledex
January 30th, 2007
at 9:40am
Windows Vista TV Commercials DUDE! MAKE THEM STOP! SERIOUSLY, THESE ARE EMBARASSINGLY BAD. I HAVE NO CHOICE BUT TO USE MY CAPS LOCK KEY TO CONVEY JUST HOW MUCH OF A WASTE OF MONEY THIS WAS. I’m sorry. I’m watching Comedy Central right now, with Windows Vista (apparently)
David Kaspar
January 30th, 2007
at 9:43am
Ben, how is the DRM treating you so far?
DrObviousSo
January 30th, 2007
at 11:24am
Wow. Those websites don’t make any sense at all. At least they take forever to load.
Paul
January 30th, 2007
at 2:26pm
http://www.clearification.com has to be the most confusing thing I have ever seen, I really don’t know what is going on?
Jerry Mead
January 30th, 2007
at 2:32pm
“HOW MUCH OF A WASTE OF MONEY THIS WAS”
Except ‘money’ in the world of Microsoft means something quite different to what’s in your pocket in the real world.
Unlike the rest of us, the company are able to throw unimaginably large amounts at projects with NO risk of downside (such as Chapter 11 or complaints from shareholders) the result often being - as in this case - utter bollox, devoid of good taste, intelligence, accessibility or fitness for purpose.
The in-house Microsoft myth of ‘playing the long game’ - funding loss-making products thru’ to Rev 3 by which time they’ll supposedly be really finely tuned and have found their place in the market - has *never* worked. It just encourages the sort of sloppy-thinking-without-accountability we’re seeing in this case (”after the dinosaurs, *anything* has to look better, so go for it”), and which was best illustrated by the Great Longhorn Reset.
It’s a curse. Because who needs joined-up management when you’re never at risk of going broke?
Incremental Blogger
January 30th, 2007
at 3:22pm
sunk a little as a I read the post. It was a rather negative collection of snippets. I guess I could understand. Waiting in the cold for the event to start wouldn’t put me in the right frame of mind either. Next up I saw this from Chris Prilillo: “Windows Vista TV Commercials — DUDE! MAKE THEM STOP! SERIOUSLY” Hmmm. (Chris: I won’t link to the Clearification.com campaign either. It’s depressing. I know that’s the idea. It’s supposed to be. That’s why it’s supposed to be funny. But I’m not in the mindset. I don’t think others want to be either with a new
*michael parekh on IT*
January 30th, 2007
at 4:03pm
, can anyone explain to me what this Clearification marketing campaign has to do with running out and getting Windows Vista? It’s a really long animation done by a comedian that takes a lot of time to sit through. I’m with Chris Pirillo on this effort by Microsoft to spend part of it’s half a billion dollar marketing budget on the Visa launch. In a world where the scarcest commodity is rapidly becoming the ATTENTION of one’s potential customers, why do companies insist on sponsoring marketing efforts that takes
John Johnson
January 30th, 2007
at 5:46pm
Look, Chris. I’ll try to be fair here. You look at Microsoft’s efforts through Apple-tinted glasses. Of course you’ll hate everything about them! But of course, you’re a blogger so you can put anything you want out on the web. Personally, I just find it so dishonest.
BTW, I caught the video of Gates with Jon Stewart on comedycentral.com and it just reinforced how I feel regarding Bill Gates vis-a-vis Steve Jobs. Gates is approachable and down-to-earth. Jobs is an insufferable egomaniac. The more I read the posts of Macheads on the internet the more I believe that Windows PCs attract people like the former and Macs attract the latter.
Warpjam
January 30th, 2007
at 6:04pm
s how I view how Microsoft operates, they are like that fat kid at the public pool who keeps jumping in cannonball style and that’s no fun for the rest of us. Proof of this is their cannonball style of advertising which apparently people are not finding too appealing. Apple needs to tread very carefully. Yes its important to get your brand out there but just make sure that as you’re gaining in popularity you dont end up being that fat kid constantly doing cannonballs into the pool.
Vista first day snooze -- Microsoft News Tracker
January 30th, 2007
at 6:39pm
[...] This lack of excitement is likely why the first day punditry was mostly devoted to Microsoft’s $500 million Vista Marketing blitz. Yesterday, I was unaccountably pacific at the prospect, but that was before Microsoft unleashed their stable of clueless viral marketers: DUDE! MAKE THEM STOP! SERIOUSLY, THESE ARE EMBARASSINGLY BAD. I HAVE NO CHOICE BUT TO USE MY CAPS LOCK KEY TO CONVEY JUST HOW MUCH OF A WASTE OF MONEY THIS WAS. [...]
MasterMaq's Blog
January 30th, 2007
at 11:17pm
- from Mary Jo Foley A Key Benefit of Vista - the Flickr Blog Live at the Windows Vista launch event - from Engadget Windows Vista’s three killer features - from Ed Bott Vista’s Fine Print - from Michael Geist Windows Vista TV Commercials - from Chris Pirillo
This Guy Doug
January 30th, 2007
at 11:42pm
Windows Vista TV Commercials
Windows Vista and Outlook 2007 Thoughts ~ The Chris Pirillo Show
January 31st, 2007
at 4:26am
[...] Windows Vista TV Commercials [...]
Microstiff - Microsoft Outings of the Third Kind
January 31st, 2007
at 5:23am
[...] The best words ever written to date re: Vista.Eye-opening comments from our staid British friends.The Big Whisper theory of Vista Genesis.Vista Security Buying Proposition Debunked.We’ll Pay You to Buy Vista…Please!Vista Buyers - both of you - hang on to that XP!Ouch! PC-Mag rates Vista.The Wizards of Wow!The silence is deafening!Shhhhhhhh! More silence.Dell/Vista customers veeerrrryy unhappy.CNN Poll is a Stunner!The case for the $500 million lipstickpig Vista promotion black hole. Are you listening, stockholders?Did you see those ads? They were awful!Whew! Spread the blame on a caste of thousands!Mini-Microsoft: Microsoft FY07Q2 Results [...]
Vista ads drive Pirillo nuts, but we still love Demetri Martin - Download Squad
January 31st, 2007
at 5:03pm
[...] by association. Face it, we’re watching the future of marketing.ReadPermalinkEmail thisLinking BlogsComments[0] [...]
Mickeleh's Take
January 31st, 2007
at 6:37pm
Chris Pirillo: Vista Ads and Webisodes “Horrible Waste”
fgdfgdfgdfg
February 1st, 2007
at 4:28am
Very funny, especially the first episode. You gotta love Microsoft for not taking themselves too seriously.
M$ once again proves their superiority to Apple.
MS Moron
February 1st, 2007
at 11:39pm
WOW!
These add sites really put the ****** in mentally challenged.
Eve Kurkinnova
February 1st, 2007
at 11:49pm
What else Microsoft could say?
We’ve got same stuff Apple got five years go, exactly dentical stuff, but we innovationed it 100% selves cause that what we good at innovation OK?
This man our exceptionest leader see information please to do on new operating system featurets. You be blow way by smooth presentashion stuff.
http://www.youtube.com/watch?v=tGvHNNOLnCk&mode=related&search=
Bad week « Sharing the truth one thread at a time
February 2nd, 2007
at 12:52pm
[...] Chris Pirillo thinks Vista promotion is atrociously bad. DUDE! MAKE THEM STOP! SERIOUSLY, THESE ARE EMBARASSINGLY BAD. I HAVE NO CHOICE BUT TO USE MY CAPS LOCK KEY TO CONVEY JUST HOW MUCH OF A WASTE OF MONEY THIS WAS. [...]
Hey Microsoft, Were You Ready For This? ~ IT Professionals
February 5th, 2007
at 5:07pm
[...] Microsoft made an appearance on Comedy Central’s “The Daily Show.” It was a fun piece and Bill Gates handled it well, I think. I think it was a wise move and humanized the new release for all of us. All in all, he was a good sport. Then we had this “interesting” concept of marketing Vista’s release. Whatever, it’s Microsoft’s money to waste, I suppose. Then again, Pirillo has an offer that, after watching the same thing on TV he did, I think may be a better choice for Microsoft’s next release? Anyway, moving on. [...]
O'Reilly ONLamp Blog
February 6th, 2007
at 7:56pm
message(s). As for the Clearification site, I can only guess that I’m the target audience and that they have overestimated my attention span and underestimated my IQ, if only be a few points. Microsoft: you have developed a cool new product. This is not the way to market it. Maybe it doesn’t matter, since the entire known universe has already bought into Windows, but I can’t see how these commercials will make people want to upgrade. You have undersold Vista
Color Management Tips with Aperture - blog
February 10th, 2007
at 1:44pm
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The Chris Pirillo Show
March 5th, 2007
at 10:08pm
ll be thrilled witless. Top 10 Tweaks, Tips, and Tricks for Windows Vista Upgrade XP by Installing Windows Vista Windows Vista Drivers Windows Vista Makes Your Life Easier Windows Vista Wallpaper Tip Windows Vista TV Commercials Software Coupons and Discounts Windows Vista Clipboard Secret Windows Vista Launch Windows Vista Interview
SocioBiblog
June 7th, 2007
at 1:26pm
Chris Heads, Chris Heads - roly-poly Chris Heads. Chris Heads, Chris Heads - mash them up, yum… Related Content:Fish Heads, Fish HeadsThey Are AliveNvidia vs. ATIDebuggeryMeeting in MeatspaceDealing with DeathWindows Vista TV CommercialsOutuitSwitching from NapsterFree eBook Novel
Mick Jagger
August 13th, 2007
at 4:55pm
Windows Vista Damn Rock.And to me is Better the Windows XP or Windows 2000
Rick Marnon, Howell
September 28th, 2007
at 9:27am
I will wait as most will for all of the problems to be taken care of with vista.
Rick Marnon, Howell
http://www.oaklandlivingston.com/howell.html
Windows Vista Torrent
October 10th, 2007
at 1:08pm
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at 3:14pm
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