Rick Corteville of Organic on Rich Media Branding

While much of the advertising attention at SES is focused on pay-per-click programs in the search engines, there’s still room for more traditional approaches to marketing and advertising using rich media to provide a solution. At SES San Jose, Chris spoke with Rick Corteville of Organic, a company that specializes in finding the right advertising campaign for clients across a broad range of rich media opportunites. From advertising through video on the Web to more traditional video outlets, as Organic puts it, “We think about digital media in the broadest and most holistic sense — across multiple screens and platforms. We like addressing complex problems with thoughtful, simple solutions.”