Schmap + Sucks = Schmucks

Must be a full moon or something. Am I exhuding pheremones that attract CEOs? Here’s the latest:

I am writing to let you know about a beta mapping technology and new series of free downloadable digital destination guides launched recently. Schmap Guides are digital destination guides to cities, islands and regions throughout Europe and America. In common with their hardcopy counterparts (Lonely Planet, Frommer’s, Fodor’s etc.), they contain useful background reading, top picks and suggested tours, reviews, directory listings, photos and maps. Schmap Guides, however, are digital and downloaded for free to the user’s computer.

Schmap Guides, however, are useless thanks to this new technology called a “search engine.” That, and who wants to download and install something that you can already get on the Web with software you already have? I’d probably be a lot more gentle with these guys if I didn’t receive a generic email from the CEO.