Schmap + Sucks = Schmucks

Must be a full moon or something. Am I exhuding pheremones that attract CEOs? Here’s the latest:

I am writing to let you know about a beta mapping technology and new series of free downloadable digital destination guides launched recently. Schmap Guides are digital destination guides to cities, islands and regions throughout Europe and America. In common with their hardcopy counterparts (Lonely Planet, Frommer’s, Fodor’s etc.), they contain useful background reading, top picks and suggested tours, reviews, directory listings, photos and maps. Schmap Guides, however, are digital and downloaded for free to the user’s computer.

Schmap Guides, however, are useless thanks to this new technology called a “search engine.” That, and who wants to download and install something that you can already get on the Web with software you already have? I’d probably be a lot more gentle with these guys if I didn’t receive a generic email from the CEO.

7 thoughts on “Schmap + Sucks = Schmucks”

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  2. I think Chris’ characterization is a bit harsh.

    It is not a bad piece of editing and assembling and it could be very helpful to potential travelers who are neither web experts or fully knowledgeable about the destinations.

    Isn’t the nice thing about the web that there is something there for anybody? Why be a wet blanket?

  3. Hi Chris,

    It appears that you don’t know much about Web 2.0, or haven’t actually left your computer long enough to do much traveling.

    Your pat analysis of Schmap is naively critical – Anyone who travels and spends time in these places gets great value out of schmap’s functionality.

    Someone who spends time overseas really does need information at their fingertips about Resturants, Nightlife Landmarks, Businesses, Hotels, etc.

    Simply Using a search engine is a really piss poor way to cobble together data, compared to the efficiency of an online guide.

    But if you have no life…I guess the details don’t matter.

    -J

  4. Someone who spends time overseas really does need information at their fingertips about Resturants, Nightlife Landmarks, Businesses, Hotels, etc. <– Jeff!! what does this have to to with Schmap?

    I travel a lot, I know a lot about web 2.0 and I think Schmap is a poor excuse for a website. Ripping of others images and using it on your site to promote yourself is weak. Schmap should be named Schmucks… Like you Jeff.

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