Some of the best software products are created by brilliant coders who know little about the business side of marketing and selling software. These great products often fail to realize their full potential because they failed to get in front of the right audience. Eric Sink is trying to solve that problem through education with his new book, Eric Sink on the Business of Software. Eric was part of the team that built and sold…

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Some of the best software products are created by brilliant coders who know little about the business side of marketing and selling software. These great products often fail to realize their full potential because they failed to get in front of the right audience. Eric Sink is trying to solve that problem through education with his new book, Eric Sink on the Business of Software. Eric was part of the team that built and sold the code that became Microsoft’s Internet Explorer product. Later he went on to found SourceGear, a company dedicated to building tools for software developers. Chris talked with Eric about the book, about developing a browser at Spyglass, and the state of the software industry during this interview.