2005 March 07

Or do I mean Micro Persuasion? Jake and I were checking our email on a very limited connection in the New York Hilton last week, when I received an announcement from my friend, Steve Rubel. Why do I consider him my friend? Well, he's always direct and candid with me (a hallmark of any good friend). I asked if he was free for a few moments, and as luck would have it, his schedule was open between the time work was finished and the time he had to catch a train home in the evening – what, with him working so close to the real Grand Central Station. Now, you can hear what it's like inside the mind of one of today's most conversational PR folks. We even talk about Veet – although Ponzi hasn't tried it yet.

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