Google AdSense Competitor - Comparison Shopping Done Right

I never thought I'd write that kind of title, but I'm finding it to be very much true. As I noted in Lockergnome tonight, this new eMiniMalls thing is pretty freakin' spectacular for content sites. Yes, I know that Yahoo has an AdSense competitor - but this is really something different, and I'd wholeheartedly recommend that (if nothing else) you run Chitika in lieu of a AdSense PSA URL. Super simple to do, as a matter of fact:

1. Sign up for a Chitika eMiniMall.
2. Wait to get approved, then build your code through their system (easy).
3. Copy your Chitika eMiniMall code into a new file on your Web server.
4. Open the file / template wherein you keep your Google AdSense code for display.
5. Add or edit the Adsense line that begins with google_alternate_ad_url. If you don't have this line already in your code, you're missing out on alternative streams of revenue anyway. A full line might look like:
   

   google_alternate_ad_url = 'http://www.lockergnome.com/includes/adsense_psa_blog.html';

6. Add or edit the URL to be your own (unless you want to serve up my alternative URL instead of your own, which would be welcomed but not necessarily recommended).
7. Bam. Now, if AdSense doesn't serve something up - your Chitika eMiniMall will.

Of course, you could replace AdSense (or any other network) outright, too - but since most of you are happy with Google Adsense (like myself, very much so), this is an easy way can test the waters. That, and you can allegedly place Chitika eMiniMall code on the same page as AdSense - so long as that code does not have content-targeting enabled. This is seriously, seriously cool.
I've used comparison shopping engines before, and I've signed up for comparison shopping co-brands. However, none have ever matched the return I feel I'm getting from having an eMiniMall in place for a week. This is certainly going to come in handy as more folks start to use the Web to shop for holiday presents. This isn't just another banner network, either - you can perform live searches within the ad without leaving the current page! Did I just hear the Amazon affiliate program die a long-overdue death? Hallelujah. Holy spit. Where's the Tylenol? In the eMiniMall.